In which the BOMC convinces me not to buy a book; or, my nominee for worst ad copy of the year

Ad copy for Alessandro Baricco's An Iliad:

Many of us have probably read parts of Homer's epic The Iliad.  Some may even have slogged through its heavy prose to the end.  Some of you may even have understood what you were reading.  For the rest of us there is this new reworking of The Iliad.  Gone are the pesky line breaks, intrusive gods, and archaic phrasing.  It's the same timeless story, but it now reads like an entirely new book.

*splutters incoherently*

Something tells me that this was not what Joan Shelley Rubin had in mind.

[Update: the source is the Book-of-the-Month News (Oct. 2006): 20.]